The ongoing digital era has affected the globe massively in different ways. Especially the commercial fields are rapidly growing through these advanced technologies. NFT and Blockchain are the two most used technologies nowadays. NFTs are now being used for various marketing purposes. Whereas Blockchain became one of the prominent exchange technologies in the financial market. The globe is now tending to grow through web3 platforms. Blockchain and NFTs are some of the potential web3 platforms in the technical field. These two main platforms are rapidly changing the publishing industry as data shows.
How The Giant Printing Bodies Are Affected?
Web3 platforms are the most wanted platform nowadays. NFT, Blockchain technology, and metaverse projects are going to dominate the virtual spaces. The user community is accommodating to those technologies. Even, the users are expecting more advanced and fast mechanisms over time. The publishing platforms have changed their business strategies using these NFT and Blockchain technologies.
The giant textbook publishing company, Pearson, is changing its methodology. It planned to use NFT technology to get its revenue lost data in the secondary market through tracking its digital textbook sales. Not only this company but the 99 years old company Time Magazine also uses NFT to generate new revenue streams.
Keith Grossman, the President of Time said that the community of virtual space is shifting towards new technologies. They are becoming creators from a buyer. The individuals are creating their own space. At that time, web3 platforms are the best ways to utilize them.
It was reported that Time has dropped 30k NFTs to date. Later, it was collected by 15k other wallets. 7k wallets were connected to Time.com. They were aiming to remove paywall wallets without providing their personal information.
In September 2021, Time initiated its web3 community initiative, named TIMEpieces. This initiative now has 50k community members. The TIMEpieces project is a digital gallery space. It is hosted on the NFT marketplace OpenSea. This stage brought together 89 artists along with photographers and musicians. The number was initially 38. Later, it grew to 89. This initiative of Time is another engaging platform for interested artists and users.
Audience And Community Variability :
Web3 has a great and inevitable potential for the mass audience and community. It opens a huge opportunity for interested individuals with stability. The technology and platform create a healthy community that does not indulge in any false or foolish activity. This community stands at the top of the platform's creativity. The community is fond of taking bulky works and developing new projects. They continuously nurture the fields and are deeply involved in them. This kind of long-term community becomes stable and qualified.
The NFT cum web3 technology builds a more engaging community and gives open space for interaction with creators and artists. The interaction and engaging characteristics of any media or platform make it more acceptable and popular.
Various prominent brands are using NFTs to get a more quality audience globally. The 300 years old Dutch printing company, Royal Joh Enschede started to use the web3 platform providing clients with an NFT stage for 'Crypto Stumps'. These crypto stumps are the major attraction for devoted customers and they started to raise their popularity across the global community.
The Concern :
Though, still, the concern regarding the NFT and blockchain adoption is present in some specific marketplace. Several market users or market owner bodies are unable to use the technologies profitably. For that platform, the traditional methodologies win in front of these non-traditional advanced mechanisms. However, the metaverse projects are gradually grabbing the virtual space in different ways such as gaming, exchanging, or E-commercially.
One of the crypto platforms Ethereum took the headlines on July 14 during the announcement of its upcoming Merge. The announcement not only changed the ETH value but also several other cryptos. This Ethereum Merge is going to become one of the largest mechanism improvements over the past years. Ethereum completed its last of 3 public test nets including Georli on August 11. The upcoming merge is scheduled to be done on September 19. Only the announcement of the merger affected the crypto platform massively. ETH price was influenced by that disclosure. ETH was increased by 5% which jumped up to $1,950. That was the highest performance of Ether over the last three months.
The Ethereum upcoming Merger notably affected three prominent platforms including its branch.
1. Lido DAO (LDO) :
The Merge will change Ethereum's miners with validators. They will require to front 32 ETH as an economic stake.
This primary staking necessity has disclosed opportunities for the middlemen platforms who collect Ether from underfunded stakes. They put the proceeds together becoming validators on the Ethereum blockchain. Lido DAO is one of the leading staking services. The platform provides 4.15 million ETH into the Eth2 contract. It has staked nearly 1.55 million ETH.
It has a good potential to be bullish for the platform's official governance token, LDO. Its value had already increased by more than 200% since the announcement of Ethereum Merge on July 14.
2. Ethereum Classic (ETC) :
Ethereum Classic attracted the bulls, increasing its value after the announcement. It became the shelter of the miners who tended to exit the main Ethereum network during the crash. Ethereum classic is known as a split chain from contentious hard forks in 2016. It has all qualities of the Proof-of-Work (PoW) consensus mechanism which is being used in the Ethereum main network. Ethereum Classic was creating itself as a natural refuge for Ethereum's local miners. During Merge's announcement on July 14, the platform's native token, ETC, was raised by 200%. That retained the miners and later they shifted to the main network.
3. Optimism (OP) :
Optimism is a rollup service of the Ethereum network. The platform accumulates huge transaction data off-chain in batches. Later, it releases results to Ethereum main net when it reaches a consensus. This platform was increased by 250% after the Merge-announcement.
Present Situation :
From the end of 2021, the global crypto market has randomly fallen. Top coins like BTC and ETH faced massive volatility and the crash occurred. Even, stablecoins started to fall and other currencies also lost their value during that trouble. However, some coins like BNB, Solana, and Shiba Inu managed to retain for a time. Though the volatility is still dominating the market. Some crypto platforms have even filed for bankruptcy. Alongside, multiple scams, money laundering, and hacking are taking place in the market. Platforms like WazirX, Vauld's, and other exchanges are under the probe ED. This overall risky situation made the investors reluctant to invest in any platform. Also, the user community is at risk-trading of the global crypto crash.
Move-to-earn (M2E) projects started to dominate the virtual world over the last couple of months. The M2E platforms like Dustland and Steph have been popularised among users. These platforms are increasing mainstream adoption. The platforms offer the users to earn a good amount of crypto. Users just need to stay fit. StepWatch is the recent launch into the M2E bandwagon. This is a web3 health tracking application. It gives rewards to the users for exercising and burning calories.
What is move-to-earn?
Move-to-earn works like play-to-earn (P2E). These concepts are related to the largest GameFi sectors of the metaverse. That is the mixture of gaming and finance. These GameFi platforms provide players the opportunity to earn in-game assets.
This move-to-earn platform is different from the traditional play-to-earn. On these platforms, users are the owner of their in-game items. That has actual value even outside of that platform.
What is StepWatch?
This latest GameFi bandwagon is a new move-to-earn space in the virtual world. StepWatch was launched in May 2022. It offers NFTs and Crypto token rewards for exercising along with incentives. All users need to be fit. StepWatch is a physical fitness and health app that analyzes and tracks the users' physical activities along with health conditions. It also suggests the best changes in the physical fitness activity that requires a user.
StepWatch contains web3 features that offer users to give rewards, the value of their content, and monetize their activities.
How does it work?
The mechanism of this web3 platform is not so complicated. It offers 100 SWE if a user moves 500 meters. There are two main native currencies of that platform which are SWE and SWP. The gaming platform is connected with Watch NFTs as it is named StepWatch. This game offers a free watch for the new users or they can purchase an upgraded one.
Though the free watch is less profitable. It will provide rewards for only 500 meters of activity per day. More than this, it will not pay any extra rewards. It needs a 24 hours 'cool down' span for recording the next 500 meters.
There are multiple gaming modes for the users. That is -
Solo :
This is the primary and basic mode of the game. The users have to play alone and there is the limitation of 500-meter movement.
Teams :
This mode gives up to 30 percent extra rewards according to the users' team members. The users can choose their captain through this mode which provides more rewards to the team members.
Missions :
It provides challenges per day that allow earning more cryptos. There are two kinds of missions in this mode. They are ‘work sharing’ and ‘quest to perform’. In the first category, users have to complete tasks such as check-ins and photoshoots. On the other one, users need to hunt for treasure and track the activities of other users on the same platform.
Lazy-to-earn:
The app also offers users an option to earn a passive or indirect income through staking in the platform. The three different kinds of stakings are Cooker Zone, Fat Man Zone, and Fleshy Man Area.
One of the popular blockchains, Ethereum, is going to get its revolutionary Merge in September this year. Ethereum's merge will be caused by several changes and consequences in the blockchain. This merge is going to be the largest upgrade in that crypto platform. It already took the headlines for its upcoming integration. This is one of the anticipated upgrades in Ethereum over the past years.
The Mechanism Of The Merge :
The merge will bring the blockchain from proof-of-work (PoW) to a proof-of-stake (PoS) mechanism. It is a less complicated mechanism in the blockchain. Proof-of-stake includes lower energy intensity and a potential roadmap to a more measurable future by sharding. It will make the Ethereum deflationary through its PoS consensus mechanism. This upgrade is one of the five other upcoming updates on that platform. It is expected to increase transaction speed by reducing block times.
'Surge' is another upcoming program of Ethereum. The upcoming Merge is the path of following 'Surge'. It will allow 100,000 transactions per second after its implementation. The Merge will reduce the block time by 1 second. Which will be 12 seconds from 13 seconds. It will reduce the block timings along with transferring fees. That is expected to increase the transaction speed more than before. The PoS will deplete the overall issue of Ethereum by 4.2% every year. It will turn Ethereum into a 'yield-bearing asset' along with cash flow. This is considered a new form of generating revenue.
This Merge is going to be vast and notable as a large number of protocols and decentralized applications are based on Ethereum. The merge will make the blockchain more efficient, scalable, and sustainable. It was expected to complete the Merge in July this year. But the team is set to launch it on September 19.
Bitcoin is still using the PoW mechanism. It is a complex process. Also, it is quite risky for transactions and it raises security issues. Though this traditional mechanism is effective, it is not as efficient as PoS. Whereas, the PoS mechanism is less energy consuming and needs less equipment. This PoS is easier for staking ETH. The staking members need to have 32 ETH. They will be rewarded for contributing to the platform. Their holding or staked ETH can be contributed to the platform. It helps the overall platform to beat the issues. It is going to bring a participatory approach to the entire platform.
Consequences :
The upcoming ecosystem will change the number of stake-Ethereum. The stake-Ethereum will increase by an upward percentage. It is expected to reach 13.4 million through the implementation of the mechanism. On the other hand, miners will shift to ETC (Ethereum Classic-native token) from ETH. It will increase the ETC price by 4 times and strengthen the network.
Also, the annual deflation rate before the merger would be or is anticipated 2.39%. Additionally, the total rewards will be constantly at 583,100 ETH.
After the merger, users are going to get two separate networks. Then it will bring exchanges, oracle suppliers, and also, stablecoin suppliers. After that, they have to decide which one they would go for or pay attention to. Both networks will have 100 billion USDT each. It was suggested to stop respecting one of them (Tether).
Binance, one of the prominent crypto platforms, is upgrading its ecosystem and adding new features to it. In this competitive market, new cryptos became the center focus of the market. As the global market is in a massive crash, new cryptos are providing expectations to investors. Various new crypto projects are developing and some are already launched into the market. Binance is expected to bring 5 new cryptocurrencies to its ecosystem. Though, not all of them are ensured to launch on that platform. But it is expected that the potential of the cryptos might be approved by Binance.
1. Battle Infinity :
This new web3 gaming platform is on the hike to launch new cryptos. Battle Infinity is not a classic play-to-earn gaming platform, but it is a web3 metaverse project that has a huge potential to dominate the future market.
Battle Infinity raised $1 million during its presale only within two weeks. It is a KYC-verified platform by Coinsniper. Solid Proof audits that platform. It is a BEP-20-based token space that is divided into six platforms. Those are the IBAT Premier League, IBAT Battle Swap, IBAT Battle Market, IBAT Battle Arena, IBAT Battle Games, and IBAT Battle Stake.
2. Lucky Block :
This potential-crypto platform is one of the fastest to gain a $1 billion market cap. The platform uses blockchain technology and it is different from other crypto platforms. Its 'everyone's winner' ethos makes the platform unique from the other platforms. This ethos offers the user to win tokens even if they are unable to succeed in weekly prize draws. This platform's native token is $LBLOCK, which is based on the BEP standard. Though it will soon change to ERC. That is a centralized listing.
3. Woonkly Power :
This crypto has another expertise for the future market. It gained quite good attention from the investors on Pancake Swap. It is a unique form of social media that consists of social media posts. Woonkly Power, a decentralized crypto platform, offers users the ability to validate their posts and creations. Every post on that platform will be tokenized as in NFTs. The users' creations and posts are owned themselves.
4. Digital FinancialExch :
This platform is one of the best options for investors during the crypto winter. It became the best buying crypto during the crypto-winter when the global market was suffering to retain its value. Though, DIFX is yet to gain attention. It offers the user's insured wallet, which is safer than the other existing wallets. The insured wallet will protect the users' assets with unique protocols. It is expected that Digital FinancialExch is going to add to the Binance platform.
5. IMOV :
IMOV is a fitness and health-specific platform. The token Steph has already exploded in the crypto market. In that situation, IMOV is getting attention in the move-to-earn sector, which follows a similar model to the well-established Stepn. This platform rewards its users for sharing their health data through moving and multiple physical activities. It has three different modes which are Solo, Marathon, and for specially-abled people. Several health-related crypto platforms launched into the market. That helps the users to gain health with counted movements. Instead, they get a good amount of tokens through their movements.
