With the changing world, we are more dependent on the internet whether it is information or for entertainment purposes, for chatting to the closed one or uploading pictures everything is now dependent on the internet. We are consuming every piece of information on this platform but have you ever wondered if the data we see, we consume is the right data? Or it is manipulated.
Whenever you open any platform like Facebook or YouTube you will notice that there are several ads do pop up on the screen whether you like it or not you have to watch it which is a restrictive set of rules that as users we have to follow. Our data is collected from these platforms which are then sold by advertisers or can be used by government parties for their benefit.
PROBLEMS FACED BY SOCIAL MEDIA
This is the big issue that Facebook, YouTube, Instagram, and Twitter are having governance over content, they collect the data and sell it to other parties and they also manipulate data according to their benefits. Have you ever noticed the things you search for are starting to pop out for-ex when you search for any lipstick shade you will notice that you will find notifications of lipsticks that will force us to buy lipstick?
Yes, this is the proper use of our data which will further be used by companies to increase their profit, Government parties use our data to increase their promotions to fill their vote bank. But the problem is we as a consumer don’t know that our data is stolen and used against us to manipulate us.
PROBLEMS FACED BY CONTENT CREATORS
Content creators are forced to follow a certain set of rules. Nowadays content creators and artists face these issues as they have a limited amount of ownership and also follow the guided set of norms if not their content will be out of the market.
With the help of decentralized media, it gets the power to content creators to freely upload their work without taking any permission from third parties which is a very helpful tool for artists and creators to showcase their talent without any restrictive rules.
BLOCKCHAIN AND SOCIAL MEDIA PLATFORM
We have already gone through problems that are faced by traditional media but with the addition of blockchain technology in media, we will solve this issue. Blockchain provides transparency, security, immutability, and also privacy.
Blockchain works with the help of a decentralized network of computers all around the world which is not controlled by a single entity and also data is stored in the form of blocks that can not be deleted and also all the data is mathematically verified and cryptographically hashed but the best part is every owner has its private key which will almost impossible to hack.
With the help of blockchain tools, the data miners can’t hack data and sell it to a third party which is great news for everyone.
CONCLUSION
Now it’s time to shift our media from traditional to decentralized one as traditional media we have already faced so much difficulty our data is manipulated, even our personal information is hacked like location, pictures and so on which is not acceptable. In many countries, many apps are banned due to this reason one popular app TikTok is very famous but in America, it got banned as it stole our information even if not use their app.
But with the help of decentralization control is not on one hand and also it provides privacy to our data which is what we needed.
Today’s world is changing at a powerful speed so its technological advancements. Day to day different gadgets are waiting on the market. Companies are providing all the extra comfort to consumers so they can increase their profit and also if they are not capable of doing so their competitors surely have the upgraded version and with less price. For the consumer, it is very easy now to do their complex work just in a second with the help of advanced technologies.
Imagine how technology makes our life so easy just with a click if you want to contact someone even if the person is far away you can, you feel hungry just a click your food delivered to your home and you don’t have to visit the restaurant to get the food. We cannot deny that technology eases our lives and, in the future, which is limitless opportunity in the technological field.
WHAT IS AUGMENTED REALITY?
Augmented reality is the reality that adds some extra layers to intensify your experience and the layers may be visual, sensory, or auditory to enhance the experience of your world. Nowadays many companies already started working in the field of augmented reality to promote their products by providing customers incredible experiences of their products with the help of AR so at the end of the day their profit increases.
Augmented reality can be used on many platforms to improve user experience and also gain knowledge. If you are still confused with augmented reality, have you heard of Pokémon go? this game is the best example of augmented reality. In this game, your real world is the same but it adds the character Pokémon to your real world without affecting your reality.
AUGMENTED REALITY AND METAVERSE
Of course, both can run individually but they work best when they are together. Metaverse provides an experience of living in a digital platform, user experience completely changes after wearing VR glasses as it seems more real but you want to experience both, your real surrounding like your home, sofa and chair will possible with the help of augmented reality base. In the metaverse, users can build their surrounding which is completely different from their reality while in augmented reality you can’t change the real world but you can add the characters which seem to be real.
AUGMENTED REALITY AND ITS FUTURE
At this point, it seems to be new in the market, and of course, it takes time to become comfortable in the market but it’s worth it. It changes the whole experience of the user forex if you want tv on your wall with the help of augmented reality you can see how your tv will look on your which is possible with the help of extra layers of dimension in augmented reality.
Already companies started taking interest in this field. With the help of Augmented reality, companies can change the whole experience of their customers for ex-Apple come up with AR/VR headset which is great for users to optimize their experience.
CONCLUSION
With the developing technologies and upgradation, companies have already under pressure to attract their customers. Augmented reality surely helps society in many forms, if you are in the education sector this tool will be very beneficial as students can easily learn without damage especially if you are in the medical field now you no longer need a physical attribute to get training which decreases miss happening.
In classrooms teachers and students experience more real experience and also it increases children’s focus and interest in topics. It is beneficial for every sector company can engage their customer more than before and increase their profits also users are now more knowledgeable which is profitable for both parties.
