MIRL | Introducing fashion industry into the Metaverse!

by | Nov 3, 2022 | Project Spotlight | 0 comments

Combination of fashion industry and metaverse seems quite interesting, right? Well, in this post, you are going to know about a project that has introduced designer NFTs, real-world wearable and talented new artists into the Metaverse. So, make sure to read till the very end.

About MIRL:

The Made-In-Real-Life (MIRL) Club project is the first decentralized fashion brand born into the Metaverse. One after many other industries, the fashion industry has also followed suit into the world of blockchain. Rather than just building a community, MIRL also focuses on using the blockchain to distribute their products. The MIRL Club Project hopes to capture the integrity of what fashion should look like in the wonderful world of Web3. Moreover, when it comes to the NFT industry, fashion is an art that has been overlooked by the current market.

The traditional fashion industry faces multiple issues such as fast fashion wastage, exploitation of emerging designers, unprovable scarcity and the continuous debate regarding the role of fashion in helping people to fit in, or stand out. While NFTs have solidified their place in the Metaverse, they have yet to find a place in our physical world. In response to these issues, MIRL is set to support, empower, and curate aspiring new designers in the Metaverse and to provide NFT owners with the opportunity to showcase their art both digitally and physically all while providing solutions to help manage the systematic issues within the current fashion industry model.

MIRL Incubator and e-store:

As mentioned before, MIRL is trying to support emerging creatives and designers. The MIRL Incubator supports aspiring artists with both intellectual and financial resources to create their art in the Metaverse. Creators are evaluated and invited to join the MIRL ecosystem. Selected creators may be given the opportunity to work with established brands and scholarships are also granted to the selected artists worth up to $50,000 USD.

The MIRL e-store, on the other hand, is an open for all e-store that has some really amazing items to offer. There are some exclusive features for MIRL NFT / $MIRL tokens holders e.g redeeming or acquiring unique NFTs/Physical apparel, special entitlements, discounted rates, etc. This store is one of the pillars powered by $MIRL token, generating revenue for MIRL DAO and its participants.


The MIRL Decentralized Autonomous Organizations (DAO) acts as the governing body for future business directions. Despite being a common term in the blockchain industry, DAOs are relatively novel within the creative industry. DAOs are inherently transparent as they allow for the MIRL project to be community driven and shifts voting power for passing proposals into the hands of the public. Contrasting with exploitations from Web 2.0 entities, DAOs enables creators to become part-owners of the brand; benefiting more from their work while allowing them to partake in the decision-making of the organization.

$MIRL Token:

With a total supply of 1,000,000,000, the $MIRL token is the preferred mode of payment within the MIRL ecosystem. Aside from simply being used as a form of payment $MIRL token holders are also given exclusive privileges within the MIRL ecosystem, such as DAO participation, Wear-to-earn store access, exclusive events, access to private collections, airdrops, and more! Essentially, $MIRL tokens reward holders with gifts and generates additional revenue – all just by holding the token.

The native cryptographically-secure fungible protocol token is designed to be used solely as the interoperable utility token thereon to build and power a robust ecosystem.

The combination of fashion industry and metaverse looks really fascinating to us. What do you guys think about it?

If you are interested in exploring more about the project, make sure to check out their socials given below.

Website: https://mirl.club/ 

Twitter: https://twitter.com/mirlnft 

Medium: https://mirlnft.medium.com/ 

Discord: https://discord.com/invite/qSwgPSj2RT 

Telegram: https://t.me/MIRL_Official 

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